SB NOW in the News (Again)

PRNews' April 28, 2008 edition includes a lead article on "Lean, Green PR Machine: Developing Inside-Out Sustainability Strategies" that features, among others, SB NOW board member John Friedman on (1) the tangible benefits of conducting business in green/sustainable ways, (2) the importance of aligning the program with your core business model and (3) the need to align incentives with desired outcomes to empower employees.

"The last point is absolutely essential, as any external communication of green business practices will come across as greenwashing if said practices aren’t being championed by senior management and imbedded into employees’ everyday responsibilities," the article states.