"The New PR" is now available.

It is obvious to many that the principles of sustainability are changing the way companies must communicate if they wish to be effective. The New PR is a 60-page handbook that describes a powerful model (developed by SBNOW board member John Friedman) based on five successful 'keys' for companies to increase their effectiveness by replacing 'spin' with transparency.

This handbook offers real-world examples of both success and 'learning opportunities' as well as checklists that provide companies with tools to evaluate their own programs and develop a more strategic approach.

The book is available in electronic downloadable format from the Sustainable Business Network of Washington in conjunction with the Caux Round Table.

More information about The New PR

The Caux Round Table (www.cauxroundtable.org) is an international network of experienced business leaders, principally from Japan, Europe and the United States, who seek practical business measures to improve the outcomes of globalization where business makes a sustainable profit on investment while stakeholder communities benefit. The CRT works with business and political leaders to design the intellectual strategies, management tools and practices to strengthen private enterprise and public governance to improve our global community.