Majority of Top Companies Report on Sustainability Efforts

Sustainability reporting is becoming more common than not among the world's top brands, according to recent research from Global Reporting Initiative (GRI). The organization looked at the world's top 100 brands, as ranked by Interbrand and Business Week.

Some of the findings:

• 80 percent of the top 15 global brands release reports detailing economic, environmental and social performance, using metrics developed by GRI. Forty-three percent of the top 100 global brands also issue similar reports.
• The list's top five brands, Coca-Cola, Microsoft, IBM, General Electric and Nokia, all use GRI's Sustainability Guidelines.
• GRI also noticed a correlation between high profitability and sustainability reporting.
• 71 percent of the top 15 ranked global companies base their sustainability reports on GRI guidelines. More than 60 percent of these top 100 companies do the same.

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