Sign of the Times? Fewer Willing to Pay for Green

One of the big questions about the current environmental awareness in America is whether it was a trend here to stay or a fad to be replaced when things changed. The most recent survey by Rackspace Hosting (PDF) indicates that less than half (44 percent) of respondents are willing to pay more for green products and services this year; down significantly from the 59 percent of respondents that were willing to pay more last year.

Also this year, only 28 percent are willing to trade server performance for lower carbon emissions. One piece of encouraging news: 69 percent of respondents are still concerned and either looking for ways to reduce the impact their company has on the environment or actively addressing the issue; this up seven percent from last year.

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